Rocky Patel Premium Cigars
In an industry built on name recognition and reputation, Rocky Patel's passion has brought his brand to heights unseen by most boutique cigar manufacturers. His hard work and long hours have been paying off in big ways. A survivor of the cigar boom, Patel has outlasted his competition with unrivaled persistence on his quest for perfection. With a grueling travel schedule, office responsibilities and production, Rocky still maintains the enthusiasm that he has had since day one. As he travels the world, putting his cigars in the mouth of his consumers, his passion extends beyond the retailer, allowing his customers the experience of meeting the man behind their favorite smokes.
Originally an entertainment attorney in Los Angeles, Mr. Patel was introduced to cigars on the back lots of Hollywood studios. Fine cigars quickly became a passion for him, and he became one the original founding members of the Grand Havana Club. While searching for the very best cigars, Mr. Patel was approached with the opportunity to manufacture his own brand. While his friends and colleagues warned him against leaving his lucrative practice for the cigar industry, Mr. Patel seized the opportunity to create the kind of product he saw missing in the market.
Apart from maintaining a consistent presence in the public eye and inviting his customers on the trip of a life time, Mr. Patel spends his time focusing on production. He gears his product towards the more complex palate. He believes that blending tobaccos from various regions takes greater skill and knowledge, and that it creates a more satisfying end product. This process is time consuming, and Mr. Patel will often take a year or more to craft a perfect blend.
Rocky Patel Premium Cigars continues to set itself ahead of the competition by offering the highest value cigars at reasonable prices. Currently producing 20,000,000 cigars annually Patel elucidates, "cigar manufacturing is an art form that has transcended over generations." Three hundred different hands touch the tobacco from the time a seedling is planted in the ground, to the time a cigar is placed in a box for final shipment. Mr. Patel assures his customers that when they expect the best, they get the best. When they expect the very best, they get Rocky Patel Premium Cigars.
Nish Patel was born in 1964 in Nairobi, Kenya and relocated with his family to Green Bay, Wisconsin when he was 11 years old. After graduating from the University of Wisconsin – Oshkosh, Nish earned his MBA from UCLA. After business school, Nish spent several years as a commodities broker and sales manager.
Nish was a traditional premium cigar enthusiast until his brother, Rocky, started Indian Tabac Cigar Co. in 1995. At the same time his personal business career was progressing, Nish also began to take a greater interest in his brother’s burgeoning cigar company as well as the premium cigar industry.
In 2004, after years of persistent encouragement from Rocky, Nish joined the Rocky Patel Premium Cigar Company. He made an immediate impact, and was integral in the development and launch of the first cigars that carried the Rocky Patel brand name - Vintage 90’ and Vintage 92’. As the company grew, and as the brand portfolio continued to expand, Nish was instrumental in the 2009 launch of the Patel Bro's brand.
Nish Patel continues to champion the overall growth and expansion of the Patel Bro's brand, as well as serving as an active member of the Executive Management Team for the Rocky Patel Premium Cigar Company and as an ambassador for the Rocky Patel brand all over the United States.
Nimish Desai, a cousin of Rocky Patel, grew up in Ashwaubenon, Wisconsin, a suburb of Green Bay and is a diehard Packers fan! "Nimmy D" as he is known around the cigar world, is an integral part of the Rocky Patel Premium Cigar Company and looks after its Central American manufacturing operations.
Originally an accountant for Rocky Patel, Nimish started to learn more and more about the industry and began visiting the growers. Ten years later, Nimish released his own cigar, Thunder. Thunder is hand-rolled in Esteli, Nicaragua at Rocky's factory. This powerful, full bodied, full flavored cigar has loads of black and white pepper with notes of baking spice, cocoa, espresso, and a bit of caramel sweetness on the finish!